Stephen Metzger, IMS Managing Director
Stephen Metzger brings to International Marketing Solutions a wide range of experience in international market studies and consulting. In his 26 years in market research and as a management consultant, Mr. Metzger has analyzed a wide range of industries and markets.
Mr. Metzger is Principal of International Competitive Assessments, which he founded in 1980. ICA is a market research and consulting firm focusing on internationally competitive industries. As ICA Principal Mr. Metzger undertook and directed studies in the areas of fibers and textiles, apparel, consumer electronics, home medical instruments and products, jewelry, educational software, and the growing market for low speed electric vehicles, among others. He has consulted with major international firms in developing market entry strategies and expansion feasibility. He has published over 200 studies for clients throughout his career. His clients include major U.S., Japanese, and European firms.
Mr. Metzger’s corporate experience, prior to his consulting activities, includes executive and management positions in corporate planning and business development for three major U.S. corporations. During this period he analyzed numerous energy-related and raw materials industries. He was principal designer at Continental Oil Company (now Conoco) of an extensive linear programming model of the U.S. energy industry. He was the company’s corporate planning expert in the area of uranium and the nuclear industry. In addition, Mr. Metzger, because of his economics training, routinely provided economic forecasts at the economy-wide and industry level.
In the area of small business development and entrepreneurship, Mr. Metzger, through ICA, has served in a consulting capacity for small and minority businesses under the auspices of the National Minority Business Council and the State of New York, and for the New York/New Jersey Port Authority (international trade development for tri-state companies). Mr. Metzger designed management and market strategies for these firms and rationalized their distribution systems, which paved the way for new business and expansion.
In the field of education and training, Mr. Metzger directed surveys and generated analytical reports in corporate-sponsored educational project for New York City Public Schools. In addition, Dr. Metzger conducted an economic survey and analysis of U.S. firms with operations in the Caribbean in conjunction with a capitalization project in the United States for the University of the West Indies.
He is an adjunct professor of economics and international business at Iona College and Mercy College in Westchester County, New York.
Mr. Metzger is a graduate of Yale University and has a Ph.D. in economics from Rice University. He lives with his family in Cortlandt Manor, Westchester County, New York.