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Leadership Team:
Stephen Metzger, IMS Managing Director
Stephen Metzger brings to International Marketing Solutions a
wide range of experience in international market studies and consulting.
In his 26 years in market research and as a management consultant,
Mr. Metzger has analyzed a wide range of industries and markets.
Mr. Metzger is Principal of International Competitive Assessments,
which he founded in 1980. ICA is a market research and consulting
firm focusing on internationally competitive industries. As ICA
Principal Mr. Metzger undertook and directed studies in the areas
of fibers and textiles, apparel, consumer electronics, home medical
instruments and products, jewelry, educational software, and the
growing market for low speed electric vehicles, among others.
He has consulted with major international firms in developing
market entry strategies and expansion feasibility. He has published
over 200 studies for clients throughout his career. His clients
include major U.S., Japanese, and European firms.
Mr. Metzger’s corporate experience, prior to his consulting
activities, includes executive and management positions in corporate
planning and business development for three major U.S. corporations.
During this period he analyzed numerous energy-related and raw
materials industries. He was principal designer at Continental
Oil Company (now Conoco) of an extensive linear programming model
of the U.S. energy industry. He was the company’s corporate
planning expert in the area of uranium and the nuclear industry.
In addition, Mr. Metzger, because of his economics training, routinely
provided economic forecasts at the economy-wide and industry level.
In the area of small business development and entrepreneurship,
Mr. Metzger, through ICA, has served in a consulting capacity
for small and minority businesses under the auspices of the National
Minority Business Council and the State of New York, and for the
New York/New Jersey Port Authority (international trade development
for tri-state companies). Mr. Metzger designed management and
market strategies for these firms and rationalized their distribution
systems, which paved the way for new business and expansion.
In the field of education and training, Mr. Metzger directed surveys
and generated analytical reports in corporate-sponsored educational
project for New York City Public Schools. In addition, Dr. Metzger
conducted an economic survey and analysis of U.S. firms with operations
in the Caribbean in conjunction with a capitalization project
in the United States for the University of the West Indies.
He is an adjunct professor of economics and international business
at Iona College and Mercy College in Westchester County, New York.
Mr. Metzger is a graduate of Yale University and has a Ph.D. in
economics from Rice University. He lives with his family in Cortlandt
Manor, Westchester County, New York.
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