International market entry strategy is key to expanding and sustaining market development
client services Getting off on the right foot is no less desirable in foreign operations than anywhere else. Effective entry into a foreign market must be preceded by extensive business research, covering a host of issues. If ever a situation presented itself, where, to quote a well-known shibboleth, “the devil is in the details”, it is in the market entry process.
Whether you are looking for new market or low-cost manufacturing sites, the process of entry can be very complicated and at times frustrating. Many companies try to rush the entry process and expect results similar to those appropriate for domestic market expansion. Often such time schedules and expectations are unrealistic. Unfortunately, an ineffective entry has long term consequences in extending and sustaining market development.
Effective market entry requires laying the groundwork through
International market entry strategy runs the gamut from exporting to third party sales agents, to setting up a sales and distribution network, to establishing a manufacturing base. Implementation options range from merger and acquisition, to joint venture, to wholly-owned subsidiary. Choice of the optimum entry strategy is a function of the country involved, company resources, and the overall company strategy with regard to global expansion.
IMS helps to develop entry strategies that work—pouring over the details, yet getting the international venture, whatever its initial form, up and running in a cost-efficient manner that minimizes the risk of poor results. Entry strategies and prospects are thoroughly examined from the perspective of IMS core competencies and in close collaboration with your international entry team.