Comprehensive planning needed for international market entry or expansion
client servicesGlobalization presents unique, multifaceted challenges requiring a dedicated planning effort. International market entry and expansion, for example, are inherently more difficult than accomplishing similar goals in your domestic market. The reason is straightforward: The international marketplace and investment environment is much less familiar. You can make far fewer assumptions concerning the impact and prospective results of your investment plans. To cite some examples:
Local competitors are relatively unknown
Distribution systems may be significantly different from what you are used to at home
Merchandising and branding have to be evaluated in light of differing customs, values, and traditions in the host country
Government trade and development policies are likely to have a major impact
· Legal systems are different; laws are different; e.g., intellectual property protection
Indigenous labor and management skills may not be up to par and have to be upgraded
Your own company’s international management skills may also need upgrading
IT systems may have to be upgraded, often requiring additional training
Options in financing need to be explored—they many not resemble what you’re used to, either by type or source.
This array of potential issues in international operations is likely to be tougher to handle compared to your home country. And this is where IMS’s expertise comes in.
The core competency paradigm begins with comprehensive strategic planning that is centered on interrelated functions that are critical to effective entry and expansion. IMS, working as a team, and in conjunction with client management, focuses on critical needs in marketing (incl. market surveys and market research) and operational strategies, government relations (including legal issues), personnel training, IT/knowledge management, and finance to establish key priorities that are critical to successful implementation of corporate strategy.
The overriding IMS goal is to get clients up and running in the host country environment as quickly and expeditiously as possible, and the same time minimize the inherent risks of new operations in unfamiliar surroundings.